A jar of whipped soap with purple swirls labeled 'Whipped Clean by Willow & Bloom', placed on a pink tiled surface, with pink towels, a green razor, a small glass bowl of purple whipped soap, a small glass vase with a daisy flower, and a purple butterfly decoration.
Pink whipped cream in a jar labeled "Pink Twist Bliss" on a pink sink, surrounded by daisies and pink flower petals, bathroom decor with a rose gold faucet, pink towels with butterfly decorations, soap bubbles, and a purple lip balm.
Purple message spelling 'Happy Clean' in a playful, handwritten style with a textured, three-dimensional appearance.
Pink flower-shaped cookie with a yellow center.
A cookie shaped like a daisy flower with white petals and a yellow center.
Pink butterfly-shaped eraser with rounded wings and a central body
A pink fabric butterfly with plush texture and simple details.
Text in chocolate letters reads "BY WILLOW & BLOOM"
A light blue butterfly-shaped soap with antennae.
A peach-colored butterfly-shaped cake or pastry with rounded wings and antennae.

Meet the whipped wonders that are about to become your skin’s new obsession.

It’s soap, but extra: whipped into a mousse for a soft, bubbly cleanse that leaves your skin smooth and sweetly scented.

Two blue bath bombs with rounded shapes and smooth surfaces.
A bathroom shower shelf with a bucket of lavender-scented whipped soap, a disposable razor, yellow bath sponge, decorative pink rainbow with clouds, a plastic flower, and a butterfly decoration on the pink tiled wall.
Pink square board with purple text that says 'Follow us @willowandbloom1' and a purple butterfly graphic, attached with a yellow piece of tape.
Pink butterfly-shaped soap or foam decoration.
A flower-shaped object with green petals and a yellow center.
Close-up of a finger with a dollop of light purple cream on the tip against a light blue background.
A lavender flower-shaped soap with a pink center, designed to resemble a flower.
A flat lay of colorful candies, a blueberry, lemon slice, raspberry, green gooseberry, plum, and two white oval candies on a pink background.

💖 Smells you’ll wanna bathe in forever — from fruity to flirty

🫧 Lathers like a dream — just add water and swirl

💕 Too cute to hide in the bathroom — shelfie ready, always

🪒 Shave-friendly formula – Fluffy enough to double as a luxe shaving cream. Yes, really.

Pink plush letters spell out 'LATHER ME BABY!'
A light teal, foam butterfly decoration with a round body and symmetrical wings.
Yellow butterfly-shaped sponge or plush toy.
A lavender-colored butterfly-shaped plush toy or decoration
A purple butterfly-shaped plush toy with soft texture.
Purple plush butterfly toy
Decorative sign that reads 'Ski'n So Good' with pastel colors, floral and confetti patterns.
A pink butterfly-shaped object with rounded wings and antennae.
Purple butterfly-shaped plush toy
Mint green plush butterfly toy with wings and antennae
A wooden spoon with purple swirled soap, a pink and green butterfly, and small yellow star decorations.
A bath bomb with bubbles, a small brush, and a butterfly-shaped soap or decoration

SCOOP

🧴Hydration, hello! - Locks in moisture so your skin feels soft, supple, and never stripped.

🫧 Gentle on skin – Kind enough for daily use, even on your sassier, more sensitive spots.

🧽 Smooth operator – Whips away dirt and dullness for a clean that feels fresh, not tight.

Decorative felt flower arrangement with pink and purple flowers, a butterfly, inside a small pink pot, with small star-shaped decorations nearby.

LATHER

BLOOM

Pink sign with the text "The Bloom Bar" written in stylized letters.
Soft, peach-colored butterfly-shaped plush toy.
A purple plush butterfly with soft, rounded wings.
Pink flower-shaped object with yellow center
A cookie shaped like a daisy flower with white petals and a yellow center.
White decorative butterfly ornament with smooth, rounded wings and antennae
Purple felt butterfly ornament with antennae.
A beige and peach-colored sign with the message "Rinsing off bad vibes + worse decisions" attached with a pastel-colored patterned tape at the top.
A light blue or mint green butterfly-shaped object.
Purple flower-shaped object with a pink center

Hair Styling

Collection of colorful bath accessories including a purple comb, purple sponge, yellow bath sponge, pink curlers, purple bath cloth, blue flower-shaped sponge, and black bottle.
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Haircare

A gold pump dispenser bottle surrounded by three colorful towels and two scrubbing brushes.
Shop Now

Body Butters

A jar of white cream or moisturizer with a smooth, swirled surface
Shop Now

Shampoo Bars

Light purple spherical bath bomb against black background
Shop Now

Just His Type

Close-up of a circular gray object with a central hole, possibly a metal washer or disc.
Shop Now

Whipped Soaps

A dollop of light blue whipped cream or frosting on a black background.
Shop Now

Lip Balms

Close-up of a bowl of melted cheese
Shop Now

Sugar Scrubs

A dollop of bright red watermelon sorbet on a white surface with a black background.
Shop Now

The Whole Blooming Lot

Colorful candy shaped like a flower with a pink candy center and pastel-colored petal candies.
Shop Everything

Home

Small glass jar filled with pastel-colored candy beads and purple flower decorations, sealed with a cork lid, and a tag that reads 'Almost Blooming' attached with twine and a butterfly embellishment.
Take A Peek
Pink butterfly-shaped eraser
A cookie in the shape of a daisy flower with white petals and a yellow center.
A decorative flower-shaped object with mint green petals and a yellow center.
Pink embroidered text on a transparent background that says 'Pick Your Pretty'.
A purple plush butterfly with rounded wings and antennas.
Pink flower-shaped object with a yellow center
A mint green butterfly-shaped bath bomb with wings and antennae
Purple flower-shaped object with a pink center
Five light purple pearls or beads of varying sizes arranged vertically on a black background.
Lavender purple butterfly-shaped object
Pink butterfly-shaped eraser with rounded wings and body.
A light blue butterfly-shaped object, possibly made of foam or plastic, with symmetrical wings and antennae.
Pink butterfly-shaped sponge.
Pink and black spray paint pattern with a circular, honeycomb-like design on a black background.
Three star-shaped cookies, one yellow, one white, and one light beige, on a black background.
Pink and purple embroidered text says, "Just a few more scoops?" in a playful font.
A close-up of a red heart-shaped object

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A round container of lip balm named 'Lovely Lips' with mint flavor by Willow & Bloom, featuring a mint green label with butterfly and leaf designs.
Sign with the phrase "UP TINGS" written in stylized green lettering with patterns resembling leaves or foliage.
A light green butterfly-shaped bath bomb.
A white butterfly-shaped ornament or decoration with a minimalist design.
White butterfly decorative item with a soft, textured appearance
Two fresh green leaves with visible veins

Kissably cool. Dangerously smooth

“Your lips deserve better. Like, shea butter better.”

A mint green butterfly-shaped item, possibly made of foam or rubber.
More Lip Tings

“Your pocket’s new favourite ting.”

Meet the whipped wonders that are about to become your skin’s new obsession.

A purple butterfly with patterned wings
Pink butterfly illustration
Blue butterfly with open wings

It’s soap, but extra: whipped into a mousse for a soft, bubbly cleanse that leaves your skin smooth and sweetly scented.

Pink butterfly with detailed wing patterns
A jar of purple whipped cream labeled "Whipped Clean" with the scent "Pop Goes the Violet" on a bathroom shelf, accompanied by a pink and yellow rainbow-shaped decoration, a purple razor, a yellow sponge, an orange and yellow flower, a butterfly wall decal, and a showerhead against a pink tiled wall.
Blue butterfly illustration
A finger with a purple cream or mousse on the fingertip against a light blue background.
Five lavender-colored bubbles of varying sizes
Assorted candy and fruit on a pink background, including a pastel-colored twisted candy, a blueberry, a purple flower-shaped candy, two raspberries, a lemon slice, a gooseberry, a purple grape, and two white oval candies.

Smells like heaven, feels like hugs!

Purple butterfly with patterned wings
A pink butterfly

💖 Smells you’ll wanna bathe in forever — from fruity to flirty

🫧 Lathers like a dream — just add water and swirl

💕 Too cute to hide in the bathroom — shelfie ready, always

🪒 Shave-friendly formula – Fluffy enough to double as a luxe shaving cream. Yes, really.

Pink butterfly with detailed wing patterns
A purple butterfly with detailed wings
Purple butterfly with detailed wing patterns
Light green butterfly with detailed wings
A light green butterfly with intricate wing patterns
Blue butterfly with open wings
A pastel green soap dish with white soap suds, a light green butterfly decoration, and a small cleaning brush.
Illustration of four pink and peach bubbles floating against a pink background.
Purple swirl of whipped cream or frosting on a wooden spoon, decorated with a pink and green butterfly-shaped decoration and small sparkles.

LATHER

SCOOP

Decorative felt flowers in a pink pot with a butterfly and star-shaped accents.

BLOOM

WHY YOU’LL LOVE IT…

🧴Hydration, hello! - Locks in moisture so your skin feels soft, supple, and never stripped.

🫧 Gentle on skin – Kind enough for daily use, even on your sassier, more sensitive spots.

🧽 Smooth operator – Whips away dirt and dullness for a clean that feels fresh, not tight.

Blue butterfly with wings spread open
A purple butterfly with detailed wing patterns.
Pink butterfly with detailed wing patterns
Blue butterfly with open wings

Which One’s So You?

Hair Styling

Collection of colorful plastic hair accessories including a black spray bottle, purple comb, yellow hair clip, pink hair roller, purple hair roller, and a blue flower decoration
Shop Now

Haircare

A yellow soap pump, two rolled towels—one green and one blue—and a purple sponge with green scrubbing side
Shop Now

Body Butters

Close-up of a jar of white cream or lotion with a smooth, swirled surface.
Shop Now

Shampoo Bars

A purple bath bomb on a plain background.
Shop Now

Just His Type

Close-up of a round, gray ceramic plate with a smooth surface and a small indentation in the center
Shop Now

Whipped Soaps

A dollop of light blue whipped cream or frosting on a black background.
Shop Now

Lip Balms

Close-up of a bowl of yellow soup or sauce
Shop Now

Sugar Scrubs

Close-up of a scoop of red sorbet against a black background.
Shop Now

The Whole Blooming Lot

Colorful flower-shaped candies with a pink center on a white background.
Shop Everything

Coming Soon

Glass jar with a cork lid, decorated with a butterfly and a twine bow, filled with pastel-colored candies and flowers, with a tag that says 'Almost Blooming'.
Take A Peek
Beige butterfly with detailed wings on a black background
Orange butterfly with black accents on black background.
A cartoon illustration of a blue flower with a yellow center and a curved stem.
A blue cartoon flower with a yellow center and a curved stem.
Purple butterfly with detailed wings
A blue flower with a yellow center and a thin stem
Blue flower with a yellow center and a curved stem
Purple butterfly with symmetrical wing patterns
Purple flower with a yellow center and green stem

Pick Your Pretty

Close-up of five purple bubbles of varying sizes
Purple butterfly with detailed wing patterns
Pink butterfly with detailed wing patterns
A teal butterfly with detailed wing patterns
Purple butterfly with open wings
Pink butterfly with detailed wing patterns
Light green butterfly with detailed wing patterns
Pink butterfly with heart-shaped patterns on its wings.

Welcome to the After Party

Black silhouette of a person standing on a bicycle and riding it upward, with a stylized pink arrow indicating upward movement.
A black silhouette of a star with a pink arrow curving upward from the bottom left to the upper right.

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Bounce Theory — Volumising Spray Bounce Theory — Volumising Spray
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A Little Rosy — Rose Geranium Shampoo Bar A Little Rosy — Rose Geranium Shampoo Bar
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