Display of hair clay products with decorative elements including dragonflies, geometric shapes, plants, and a mirror background in a sophisticated setting.
Open container of mud paste labeled "MUDZ" with "Tough Mudder" branding, surrounded by bottles, eucalyptus leaves, and decorative butterflies on a rustic table, with a blurred background.

Add Β£30 to your basket and watch the shipping disappear

Decorative word "MUD" in black with white floral and skull designs.
Orange cartoon butterfly with detailed wings and antennae.
Chocolate butterfly dessert with detailed chocolate wings, body, and antennae.
Colorful, stylized dragonfly with detailed wings and body.
Orange cartoon butterfly with wings, antennae, and a segmented body

β€œBecause the difference between bedhead and badass is product.”

Open tin of claymore thick clay from Mudz by Willow & Bloom, with dark blue packaging featuring stars, dragonsflies, and decorative swirling patterns.
Two tins of MUDZ by Willow & Bloom hair styling products on a wooden surface, with a background of purple and blue flowers in pots, a rusty lock, small decorative insects, and a skull.

MUDZ is where garden grit meets barber craft.

A styling range built for getting things right without overthinking it. Each product is designed to shape, hold and control hair in a way that feels natural, reliable and easy to live with. From subtle everyday texture to serious all-day hold, MUDZ gives you the tools to style your hair properly and then get on with the rest of your day.

A small hand trowel with a wooden handle and a metal blade.
A skull with a hairstyle, wearing black sunglasses.
A tin of Mudz Tough Mudder super strong paste, an open tin showing the white paste inside, a black dumbbell, an orange flower, small stones, a ladybug, and a small gardening trowel on a dark surface with a gray, textured background.

TOUGH MUDDER - Super Strong Paste

β€œFor hair that refuses to back down.”

Tough Mudder grips like nothing else. It adds bold structure and real definition, keeping your style locked in no matter what the day throws at you. Strong, gritty, clean, and confident β€” this is control without compromise.

Decorative skull with sunglasses, surrounded by a gym bag, dumbbells, jump rope, and a protein shake, reflecting a fitness theme.

Hold - 5

Shine - 2

A pink tin of MUDZ Lock Down Thick Paste hair styling product with a decorative floral pattern, open to reveal white product inside. Surrounding it are pink vases with flowers, a pair of scissors, a silver comb, a small key, a mushroom figurine, a dragonfly, cherries, some stones, and pink flower petals, set against a pink background with small stars and sparkles.

LOCKDOWN β€” Thick Paste

β€œWhen your style needs discipline - not shine.”

Lockdown gives thick, solid control with a natural matte edge. Perfect for sculpting sharper looks, adding bulk to finer hair, and keeping your style exactly where you left it. Strong, grounded, and stylishly understated.

A decorative pink watering can with a purple flower, a gold padlock, and a gold key on a wooden surface.

Hold - 3

Shine - 2

A collection of clay crafting supplies, including a tin of Mudz clay, scissors, small jars, rocks, a snail figurine, and artificial flowers, arranged on a slate surface with a decorative backdrop featuring window-like shapes and starry night and dragonfly motifs.

CLAYMORE β€” Thick Clay

β€œHeavyweight texture, effortless cool.”

Claymore builds instant density and attitude. It gives your hair that thick, lived-in texture that looks natural but hits different. Matte, powerful, and ridiculously easy to shape - the perfect weapon for fuller, stronger styles.

Hold - 4

Shine - 2

Arrangement of grooming and beauty items including a container of moulding cream labeled 'MudZ THE Tamer', a wooden comb, two dark candles, artificial flowers, rocks, a vintage key, a pair of scissors, dragons and ladybugs, and small mushrooms, all set on a dark surface with a green background.

THE TAMER - Moulding Cream

β€œSmooth, calm, controlled.”

The Tamer softens, shapes, and tidies without ever looking forced. It gives hair a fresh, healthy, subtle sheen and keeps everything sitting just right. Effortless, polished, and quietly powerful β€” your everyday go-to.

Decorative ceramic collection featuring a beige hairbrush, a white flower with yellow center and green leaves, and a beige knot-shaped object.

Hold - 2

Shine - 2

A decorative display featuring a purple tin labeled 'MUDZ PastΓ© Mark' with white and purple flowers in beige pots, small rocks, a skull ornament, a mushroom, and dragonfly figurines, set against a background with blue and purple elements.

PASTE MAKER - Shaping Paste

β€œYour daily dose of effortless style.”

Paste Maker creates natural, lived-in definition with zero heaviness. It shapes without stiffness and adds subtle texture that feels touchable. Reliable, versatile, and clean β€” the paste you reach for every single morning.

A purple ceramic pitcher, a yellow flower with five petals, a green foliage branch, and a wooden spool of thread with a needle on a neutral surface.

Hold - 4

Shine - 2

A rustic display featuring a tub of Mudz Rough Matter texture paste, surrounded by pottery, flowers, rocks, a small gardening trowel, and dragonflies, with decorative elements like flower petals and a star-shaped object.

ROUGH MATTER β€” Dry Texture Paste

β€œDry, gritty, undone perfection.”

A small gardening trowel with a wooden handle and gray metal blade, a green seedling with three leaves, and three brown eggs placed on a light surface.

Rough Matter adds instant movement and a dry, roughed-up finish that looks effortless but intentional. Great for messy layers or longer lengths that need attitude without shine. Zero gloss, all texture.

Hold - 4

Shine - 3

A can of Mudz Thread Lock Fibre Gum in a whimsical setting with decorative flowers, stones, a dragonfly, and mushrooms.

THREAD LOCK β€” Fibre Gum

β€œElastic texture. Easy shape. Maximum play.”

Thread Lock stretches, defines, and separates with lightweight grip, giving you messy movement that still behaves. Perfect for shaping waves, adding twist, or building texture that stays reworkable all day. Flexible hold with serious personality.

Decorative figurines including a spool of thread with a pink flower and green leaves, and a ball of yarn with a loose end.

Hold - 4

Shine - 3

Pick your puck. Style accordingly.

Tough Mudder β€” Super Strong Paste
Β£18.00

SUPER-DRY TEXTURE.SERIOUS GRIP. NO SHINE.

Tough Mudder doesn’t mess about. This is our driest paste yet β€” built for bold texture, gritty definition, and stay-put hold that doesn’t flake or fade.

Crafted with kaolin clay and an oil-free formula, it delivers rugged structure and matte control without the weight. Ideal for messy crops, sharp edges, or anyone who likes their style rough around the edges (but still under control).

Super dry. Super matte. Super reliable.

WHY YOU’LL LOVE IT:

🧱 Super-dry matte finish β€” no slip, no gloss
πŸ’ͺ Firm hold that stays flexible
🌲 Earthy, cedar-fresh scent β€” subtle, never sweet
πŸ’§ Oil-free formula = no shine, no grease
🌿 Vegan β€’ Cruelty-Free β€’ Paraben-Free
✨ Texture you can layer and rework

HOW TO USE:

Scoop a small amount, warm it between your palms, then work through dry or towel-damp hair. Scrunch, spike, or smooth it back. Add more for extra drama β€” it won’t weigh you down.

Lockdown β€” Grooming Hair Clay
Β£18.00

THICKENING. TEXTURED, MATTE BEAUTY.

Say hello to Lockdown β€” our grooming clay that adds structure, thickness, and controlled matte definition to your hair. It’s designed for effortlessly styled looks that stay put and wash out clean.

Formulated with kaolin clay for volume and control, and petrolatum for workable grip, Lockdown gives your style a fresh coconut & citrus scent that’s clean, not sweet.

Texture that says you’ve got it under control.

WHY YOU’LL LOVE IT:

🧱 Matte finish β€” no shine, no grease
πŸ’ͺ Adds volume and thickness
🎯 Reworkable hold β€” style it, reshape it, repeat
πŸ‹ Coconut & citrus scent β€” crisp and fresh
πŸ’§ Easy to wash out, no residue
🌿 Vegan β€’ Paraben-Free β€’ Cruelty-Free

HOW TO USE:

Rub a small amount between palms. Apply throughout damp or dry hair. Sculpt, scrunch, spike, or brush β€” then go. Add more if needed. Style = locked.

Claymore β€” Thick Clay
Β£18.00

MATTE FINISH. FIRM GRIP. NO DRAMA.

Say hello to Claymore β€” our badass, no-shine styling clay that means business. Whether you're after that lived-in texture or a sharp matte quiff, this dry clay gets the job done with zero fuss and maximum hold.

Loaded with kaolin clay and a touch of petrolatum for lasting grip, Claymore shapes, sculpts, and stays put β€” all with a fresh lemon & melon scent that smells like β€œdon’t mess with me, I’ve got good hair.”

Low-key effort, high-key control.

WHY YOU’LL LOVE IT:

🧱 Ultra-matte finish = no shine, no grease
🎯 Strong hold for confident styles
πŸ‹ Fresh lemon & melon scent (clean, never sweet)
πŸ’§ Easy rinse-out, no residue
🌿 Vegan β€’ Cruelty-Free β€’ Paraben-Free
✨ Textured, touchable results that last all day

HOW TO USE:
Scoop a fingertip’s worth, warm it between your palms, and work through dry or towel-damp hair. Style it. Own it. Done.

The Tamer — Moulding Crème
Β£18.00

SMOOTH. SHAPE. STAY CALM.

Meet The Tamer β€” our no-fuss, all-control moulding crΓ¨me that keeps things neat, tidy, and deliciously touchable. With soft hold and a silky, low-shine finish, it’s ideal for styles that don’t scream for attention but still look put-together from AM to PM.

Perfect for taming flyaways, slicking short crops, or creating that β€œgroomed but effortless” look, The Tamer glides in like a dream and washes out clean.

For styles that play it cool β€” but always in control.

WHY YOU’LL LOVE IT:

🧴 Soft hold for natural shape and definition
πŸͺž Low-shine finish β€” not greasy, not matte
πŸ’¨ Fresh, clean scent β€” subtle and stylish
πŸ’§ Smooth crΓ¨me texture for easy application
🌱 Vegan β€’ Cruelty-Free β€’ Paraben-Free
✨ Leaves hair touchable, not tacky

HOW TO USE:
Scoop a fingertip amount and rub between your hands to emulsify. Apply evenly through damp or dry hair, then style as desired. Layer for more hold, or keep it light for casual control.

Paste Maker β€” Shaping Paste
Β£18.00

SHAPE IT. SHIFT IT. SORT IT OUT.

Paste Maker is our go-to shaping paste for natural style with subtle control. It’s lightweight, smooth, and ever so slightly matte, giving your hair just enough grip to stay styled, but never stuck.

Perfect for laid-back definition, gentle structure, or adding a little oomph without the drama. Scented with crisp mint and a hint of warm spice, Paste Maker works in quietly β€” but does the heavy lifting when it counts.

Style that behaves… mostly.

WHY YOU’LL LOVE IT:

πŸŒ€ Natural finish β€” not too shiny, not too matte
🧠 Medium hold with brainy flexibility
🌿 Mint-spice scent β€” fresh, grounded, not floral
πŸ’§ Lightweight, non-greasy texture
🌱 Vegan β€’ Cruelty-Free β€’ Paraben-Free
✨ Ideal for low-maintenance styles that still mean business

HOW TO USE:
Rub a small amount between palms and apply evenly through dry or towel-dried hair. Finger it forward, sweep it back, or rough it up β€” the choice is yours. Less is more, but more still works.

Rough Matter β€” Dry Texture Paste
Β£18.00

ROUGH TEXTURE. SMOOTH MOVES. ZERO SHINE.

Rough Matter is the dry texture paste that adds shape, grit, and controlled chaos to your style β€” without weighing things down. This is for the ones who like it tousled but tight, messy but managed.

Infused with kaolin clay and a subtle warm-spice scent (think cinnamon meets β€œfresh as hell”), it gives flexible hold with a matte finish that stays where you put it β€” and plays nice when you don’t.

One scoop = lived-in texture that doesn’t quit.

WHY YOU’LL LOVE IT:

🌾 Dry matte finish β€” no gloss, no grease
πŸ€™ Flexible hold with all-day movement
🌰 Subtle cinnamon & nutmeg scent = clean, warm, grounded
πŸ’§ No crust, no clumps, no drama
🌿 Vegan β€’ Cruelty-Free β€’ Paraben-Free
✨ Works on damp or dry hair β€” your style, your rules

HOW TO USE:

Warm a small amount between palms. Apply to roots, ends, or the whole mop. Rake, twist, mess it up, or smooth it down β€” whatever works for your chaos.

Thread Lock β€” Fibre Styling Gum
Β£18.00

STRETCH. SCULPT. LOCK IT IN.

Thread Lock is our fibre-packed styling gum that bends, stretches, and holds your style in place β€” without the crunch or grease. Designed for sculpted definition and touchable hold, it gives that β€œjust styled, still flexible” look with a natural shine.

With a smooth, reworkable texture and bubblegum scent, this gum grips your hair like thread in fabric β€” strong but flexible. Great for sleek finishes, textured spikes, or just taming the daily chaos.

Control without commitment.

WHY YOU’LL LOVE IT:

πŸ•ΈοΈ Fibre formula = stretchable, sculptable styling
🧩 Medium to strong hold with clean control
🌿 Natural shine β€” not wet, not matte, just right
πŸ’§ Non-greasy, rinses out easy
🌱 Vegan β€’ Cruelty-Free β€’ Paraben-Free
✨ Great for short-to-mid styles that need staying power

HOW TO USE:

Warm a pea-sized amount between your palms. Stretch the fibres, then apply to dry or towel-damp hair. Shape, twist, flick or slick β€” and rework as needed. Less is more.

Same world. Different favourites.

Hair Styling

Collection of hair accessories and products including a black bottle, purple comb, pink hair rollers, purple hair roller, yellow hair clip, blue flower decoration, and a purple towel or cloth.

Haircare

Set of bath accessories including two rolled towels, a pump lotion bottle, and a loofah sponge

Body Butters

A jar of creamy white moisturizer or lotion

Shampoo Bars

A light purple spherical bath bomb with a smooth surface.

Clays & Pastes

Close-up of a round, gray object with a small central indentation

Whipped Soaps

A dollop of light blue whipped cream or frosting on a black background.

Lip Balms

Close-up of a bowl filled with yellow soup or sauce with a smooth surface

Sugar Scrubs

A close-up of a red, molded ball of sorbet or frozen dessert on a black background.

The Whole Blooming Lot

Colorful flower made of candy or gum in pastel colors with a pink center

Home

Small glass jar filled with pastel-colored candy spheres and decorated with a pink flower and a blue butterfly, with a cork lid and a tag reading 'Almost Blooming'.

β€œSupport crew for short styles.”

Minty Minty Me β€” Solid Shampoo Bar
Β£12.50

LATHER. RINSE.ZING.

Our Minty Minty Me solid shampoo bar is your grab‑and‑go hair hero. Whether you’re gym-bound or globe‑trotting, this compact, plastic‑free wonder whips up a creamy lather faster than you can say β€œdid someone pack the shampoo?” It’s handmade in small batches, SLS-free, and leaves hair feeling squeaky clean and full of bounce.

And that minty-fresh scent? It’s like a cold splash of confidence with every wash.

Less waste. More wow. And zero leaks in your wash bag.

WHY YOU’LL LOVE IT

🧼 Super foamy, scalp-loving cleanse

🌍 Plastic-free, travel-friendly & gym bag approved

πŸ’§ Hydrating panthenol & wheat protein for happy hair

βœ‹ SLS-free, paraben-free & palm oil responsibly sourced

πŸ§–β€β™€οΈ Handmade in small UK batches

🐰 Vegan β€’ Cruelty-Free β€’ Willow & Bloom Approvedβ„’

HOW TO USE

Wet your hair and the bar. Stroke Minty Minty Me directly onto roots and underneath. Set bar aside and massage into a rich lather. Rinse well. Follow with your fave conditioner.

Pro tip: Keep the bar dry between uses to make it last even longer.

Root Awakening β€” Tea Tree Shampoo
Β£21.00

START YOUR DAY WITH A TINGLE

Root Awakening is the morning kick your scalp didn’t know it needed β€” a zesty tea tree shampoo that delivers a full-on wake-up call in one minty-fresh lather.

Infused with tea tree, peppermint, eucalyptus, and menthol, this energising formula deep-cleanses without stripping, calms flaky scalps, and leaves your head feeling oh-so-fresh. It’s a shampoo and a slap round the face β€” in the best way.

Clean roots. Clear head. Calm vibes.

WHY YOU’LL LOVE IT:

🌿 Cooling tea tree, menthol & eucalyptus
🧼 Deep-cleansing without harshness
🚿 Instant lather, zero residue
πŸ‘ƒ Smells fresh, minty & alive
🌱 Vegan β€’ Sulphate-free β€’ Paraben-free
πŸ’₯ Your scalp’s morning alarm clock

HOW TO USE:

Massage into wet hair and scalp. Lather up, breathe in, feel the tingle. Rinse well and repeat if needed. Use daily or anytime your hair needs a proper refresh.

Dust Because β€” Volumising Hair Dust
Β£19.00

Ready to supercharge your roots? Dust Because is our invisible, weightless styling powder that brings instant volume, grip, and matte textureβ€”without any white cast or crunch. Think bouncy, full-bodied volume that lasts all day (and night).

A tiny sprinkle is all it takes to lift, texturize, and define your hair β€” and yes, it’s totally reworkable too. Goodbye flat hair days, hello major bounce.

WHY YOU’LL LOVE IT

  • ✨ Adds dust-free volume and texture

  • πŸ”„ Re-shape, re-work β€” perfect for multi-style days

  • πŸ•΅οΈ Undetectable matte finish

  • 🐰 Vegan β€’ Sulphate-Free β€’ Paraben-Free β€’ Cruelty-Free

  • πŸ‡¬πŸ‡§ Responsibly formulated & UK-made

HOW TO USE

Sprinkle a small amount into dry roots, then tousle with fingertips to build lift and texture. Reapply or restyle throughout the day as needed. Works on all hair lengths and types!

Matte Lock β€” Strong Matte Setting Spray
Β£18.00

SET IT. LOCK IT, FORGET IT.

Matte Lock is your final flourish β€” a feather-light setting spray that locks your style in place with a natural matte finish and mega hold. Whether you’ve tousled, twisted, or tamed, this mist seals the deal while still letting your hair breathe (because stiff helmet hair is sometimes needed.).

It’s the backstage stronghold, invisible control, and that β€œit just stays” magic β€” without the stick, slick, or shine.

Matte finish, strong hold, no drama. Just vibes.

WHY YOU’LL LOVE IT:

πŸ”’ Very strong hold without stiffness
🌫️ Ultra-fine mist β€” evenly coats, never weighs down
🌬️ Matte finish β€” clean, fresh and natural
🎯 Helps resist humidity & frizz
🌸 Fresh scent that fades, not overpowers
🌱 Vegan β€’ Cruelty-Free β€’ Paraben-Free

HOW TO USE:

Hold the bottle 20–30cm from your head and mist evenly over dry, styled hair. Let dry naturally. For extra hold, layer as needed β€” or spray onto a brush for targeted touch-ups.

Instant lift and texture for fine or second-day hair.

Serious hold that keeps everything in place.

A cool, tingly clean that leaves hair fresh and ready to style.

A fresh, minty clean that leaves hair light and balanced.

Decorative sign with the phrase 'This soap rocks' in gold glittery letters with small metallic studs on a black background.
A stylized character with glasses playing a drum set labeled "KLAY SOAP BY WILLOW - BLOOM," with black and yellow drums and cymbals, against a black background.
A black cartoon soap character wearing sunglasses and a red bandana, holding a tiny guitar and a soapbox labeled "Klay Soap" with the slogan "A lot of soap, lots!" The character is making a rock gesture with one hand.
A cartoon character resembling a cassette tape with blonde hair, wearing sunglasses, a black leather jacket, and holding a microphone, singing or performing.

NOW LATHERING:

BIG BLACK BLOC

UK’S NUMBER ONE BEST SMELLING ALBUM

Decorative cake featuring two anthropomorphized marshmallows with human features. One is dark with sunglasses and a microphone, smiling and singing. The other is pink with closed eyes, red lips, and a hand resting on a pillow. Text at the top reads "DIRTY TALK" and a parental advisory label is at the bottom right corner.
Gold and black circular badge with the text "UK's Number One Smelling Album" and a large "ONE" in the center.

INCLUDING HITS LIKE:

SMELLS LIKE CLEAN SPIRIT
GRIT ME BABY ONE MORE TIME
LATHERIN’ ON A PRAYER
WASH THIS WAY
I WAS MADE FOR SCRUBBIN’ YOU

AND MANY MORE

Lather up, it’s showtime.

Decorative word "MUD" in black with white floral and skull designs.

β€œBecause the difference between bedhead and badass is product.”

A round tin of thick clay hair product with a dark blue label featuring stars, dragonflies, and swirling patterns.
Three tins of MUDZ by WILLOW & BLOOM products are displayed outdoors on green grass, with purple flowers and garden tools in the background. The tins are labeled as Claymore, Tough Mudder, and Rough Matter.
Two tins of MUDZ by Willow & Bloom products, one labeled "Lock Down" and the other "The Tamer," placed on a wooden surface with small decorative bugs, an old padlock, and a knife, with a backdrop of potted flowers.

MUDZ is where garden grit meets barber craft.

A styling range built for getting things right without overthinking it. Each product is designed to shape, hold and control hair in a way that feels natural, reliable and easy to live with. From subtle everyday texture to serious all-day hold, MUDZ gives you the tools to style your hair properly and then get on with the rest of your day.

A small hand trowel with a wooden handle and a metal blade.
A skull with a hairstyle, wearing black sunglasses.
A container of Mudz Tough Mudder super strong paste on a stone surface with a small gardening trowel, black dumbbells, a red flower, stones, a ladybug, and a glass dragonfly ornament, with a gray textured background.

TOUGH MUDDER - Super Strong Paste

β€œFor hair that refuses to back down.”

Tough Mudder grips like nothing else. It adds bold structure and real definition, keeping your style locked in no matter what the day throws at you. Strong, gritty, clean, and confident β€” this is control without compromise.

A cartoon skeleton wearing sunglasses, surrounded by fitness items including a dumbbell, skipping rope, a bag, and a bottle of water.

Hold - 5

Shine - 2

A pink decorative display featuring a container of MUDZ Lock Down Thick Paste hair product, scissors, comb, and decorative elements like stones, flowers, cherries, a mushroom, and a dragonfly, in a whimsical setting with pink and gray tones.

LOCKDOWN β€” Thick Paste

β€œWhen your style needs discipline - not shine.”

Lockdown gives thick, solid control with a natural matte edge. Perfect for sculpting sharper looks, adding bulk to finer hair, and keeping your style exactly where you left it. Strong, grounded, and stylishly understated.

Clay or plastic toys of a pink watering can, a purple flower with a yellow center, a green leaf, a brown padlock, and a key, arranged on a surface.

Hold - 3

Shine - 2

A display of pottery tools, decorative rocks, and a container of thick clay with star and moon motifs on a dark studio backdrop with celestial and nature-themed decorations.

CLAYMORE β€” Thick Clay

β€œHeavyweight texture, effortless cool.”

Claymore builds instant density and attitude. It gives your hair that thick, lived-in texture that looks natural but hits different. Matte, powerful, and ridiculously easy to shape - the perfect weapon for fuller, stronger styles.

A decorative skull with a human hairstyle, sunglasses, surrounded by colorful flowers, rocks, and a sword.

Hold - 4

Shine - 2

A photograph displays a grooming or hairstyling setup with a tin of mudz moulding cream, a wooden comb, tea light candles, flowers, a key, a dumbbell, fairy lights, and decorative elements like rocks, mushrooms, ladybugs, dragonflies, and leaves.

THE TAMER - Moulding Cream

β€œSmooth, calm, controlled.”

The Tamer softens, shapes, and tidies without ever looking forced. It gives hair a fresh, healthy, subtle sheen and keeps everything sitting just right. Effortless, polished, and quietly powerful β€” your everyday go-to.

Decorative clay sculptures of a paintbrush, flower, and knot on a beige surface.

Hold - 2

Shine - 2

A decorative display with two open containers of shaping paste labeled ''MudZ'' amid small potted plants, a skull ornament, rocks, and dragonfly figurines, with a blue and purple background featuring window-like arches and hanging greenery.

PASTE MAKER - Shaping Paste

β€œYour daily dose of effortless style.”

Paste Maker creates natural, lived-in definition with zero heaviness. It shapes without stiffness and adds subtle texture that feels touchable. Reliable, versatile, and clean β€” the paste you reach for every single morning.

A brown ceramic pitcher, yellow flower, green leaves, and a spool of thread with a needle arranged on a flat surface.

Hold - 4

Shine - 2

Arrangement of decorative items including a container of Mudz Rough Matter texture paste, dried flowers, small jars, rocks, a tiny gardening tool, a mushroom ornament, and artificial dragonflies, on a wooden surface against a textured wall background.

ROUGH MATTER β€” Dry Texture Paste

β€œDry, gritty, undone perfection.”

A small gardening trowel with a grey metal blade and a wooden handle, three brown eggs, and a green plant with three leaves

Rough Matter adds instant movement and a dry, roughed-up finish that looks effortless but intentional. Great for messy layers or longer lengths that need attitude without shine. Zero gloss, all texture.

Hold - 4

Shine - 3

A decorative scene featuring a tin of Mudz Thread Lock Fibre Gum, with blue-green water inside. The scene has teal vases with daisy flowers, a trowel with a ladybug, mushrooms, and a dragonfly figurine on a gray stone platform, with small stones and flower petals scattered around.

THREAD LOCK β€” Fibre Gum

β€œElastic texture. Easy shape. Maximum play.”

Thread Lock stretches, defines, and separates with lightweight grip, giving you messy movement that still behaves. Perfect for shaping waves, adding twist, or building texture that stays reworkable all day. Flexible hold with serious personality.

A decorative arrangement featuring a wooden spool with pastel-colored thread, a pink flower with green leaves, and a beige yarn ball with a loose strand.

Hold - 4

Shine - 3

Same world. Different favourites.

Hair Styling

Collection of hair accessories and products including a black bottle, purple comb, pink hair rollers, purple hair roller, yellow hair clip, blue flower decoration, and a purple towel or cloth.

Haircare

Set of bath accessories including two rolled towels, a pump lotion bottle, and a loofah sponge

Body Butters

A jar of creamy white moisturizer or lotion

Shampoo Bars

A light purple spherical bath bomb with a smooth surface.

Clays & Pastes

Close-up of a round, gray object with a small central indentation

Whipped Soaps

A dollop of light blue whipped cream or frosting on a black background.

Lip Balms

Close-up of a bowl filled with yellow soup or sauce with a smooth surface

Sugar Scrubs

A close-up of a red, molded ball of sorbet or frozen dessert on a black background.

The Whole Blooming Lot

Colorful flower made of candy or gum in pastel colors with a pink center

Home

Small glass jar filled with pastel-colored candy spheres and decorated with a pink flower and a blue butterfly, with a cork lid and a tag reading 'Almost Blooming'.
Decorative sign with the phrase 'This soap rocks' in gold glittery letters with small metallic studs on a black background.
A stylized character with glasses playing a drum set labeled "KLAY SOAP BY WILLOW - BLOOM," with black and yellow drums and cymbals, against a black background.
A black cartoon soap character wearing sunglasses and a red bandana, holding a tiny guitar and a soapbox labeled "Klay Soap" with the slogan "A lot of soap, lots!" The character is making a rock gesture with one hand.
A cartoon character resembling a cassette tape with blonde hair, wearing sunglasses, a black leather jacket, and holding a microphone, singing or performing.

NOW LATHERING:

BIG BLACK BLOC

UK’S NUMBER ONE BEST SMELLING ALBUM

Decorative cake featuring two anthropomorphized marshmallows with human features. One is dark with sunglasses and a microphone, smiling and singing. The other is pink with closed eyes, red lips, and a hand resting on a pillow. Text at the top reads "DIRTY TALK" and a parental advisory label is at the bottom right corner.
Gold and black circular badge with the text "UK's Number One Smelling Album" and a large "ONE" in the center.

INCLUDING HITS LIKE:

SMELLS LIKE CLEAN SPIRIT
GRIT ME BABY ONE MORE TIME
LATHERIN’ ON A PRAYER
WASH THIS WAY
I WAS MADE FOR SCRUBBIN’ YOU

AND MANY MORE

Lather up, it’s showtime.

β€œSupport crew for short styles.”

Minty Minty Me β€” Solid Shampoo Bar
Β£12.50

LATHER. RINSE.ZING.

Our Minty Minty Me solid shampoo bar is your grab‑and‑go hair hero. Whether you’re gym-bound or globe‑trotting, this compact, plastic‑free wonder whips up a creamy lather faster than you can say β€œdid someone pack the shampoo?” It’s handmade in small batches, SLS-free, and leaves hair feeling squeaky clean and full of bounce.

And that minty-fresh scent? It’s like a cold splash of confidence with every wash.

Less waste. More wow. And zero leaks in your wash bag.

WHY YOU’LL LOVE IT

🧼 Super foamy, scalp-loving cleanse

🌍 Plastic-free, travel-friendly & gym bag approved

πŸ’§ Hydrating panthenol & wheat protein for happy hair

βœ‹ SLS-free, paraben-free & palm oil responsibly sourced

πŸ§–β€β™€οΈ Handmade in small UK batches

🐰 Vegan β€’ Cruelty-Free β€’ Willow & Bloom Approvedβ„’

HOW TO USE

Wet your hair and the bar. Stroke Minty Minty Me directly onto roots and underneath. Set bar aside and massage into a rich lather. Rinse well. Follow with your fave conditioner.

Pro tip: Keep the bar dry between uses to make it last even longer.

Root Awakening β€” Tea Tree Shampoo
Β£21.00

START YOUR DAY WITH A TINGLE

Root Awakening is the morning kick your scalp didn’t know it needed β€” a zesty tea tree shampoo that delivers a full-on wake-up call in one minty-fresh lather.

Infused with tea tree, peppermint, eucalyptus, and menthol, this energising formula deep-cleanses without stripping, calms flaky scalps, and leaves your head feeling oh-so-fresh. It’s a shampoo and a slap round the face β€” in the best way.

Clean roots. Clear head. Calm vibes.

WHY YOU’LL LOVE IT:

🌿 Cooling tea tree, menthol & eucalyptus
🧼 Deep-cleansing without harshness
🚿 Instant lather, zero residue
πŸ‘ƒ Smells fresh, minty & alive
🌱 Vegan β€’ Sulphate-free β€’ Paraben-free
πŸ’₯ Your scalp’s morning alarm clock

HOW TO USE:

Massage into wet hair and scalp. Lather up, breathe in, feel the tingle. Rinse well and repeat if needed. Use daily or anytime your hair needs a proper refresh.

Dust Because β€” Volumising Hair Dust
Β£19.00

Ready to supercharge your roots? Dust Because is our invisible, weightless styling powder that brings instant volume, grip, and matte textureβ€”without any white cast or crunch. Think bouncy, full-bodied volume that lasts all day (and night).

A tiny sprinkle is all it takes to lift, texturize, and define your hair β€” and yes, it’s totally reworkable too. Goodbye flat hair days, hello major bounce.

WHY YOU’LL LOVE IT

  • ✨ Adds dust-free volume and texture

  • πŸ”„ Re-shape, re-work β€” perfect for multi-style days

  • πŸ•΅οΈ Undetectable matte finish

  • 🐰 Vegan β€’ Sulphate-Free β€’ Paraben-Free β€’ Cruelty-Free

  • πŸ‡¬πŸ‡§ Responsibly formulated & UK-made

HOW TO USE

Sprinkle a small amount into dry roots, then tousle with fingertips to build lift and texture. Reapply or restyle throughout the day as needed. Works on all hair lengths and types!

Matte Lock β€” Strong Matte Setting Spray
Β£18.00

SET IT. LOCK IT, FORGET IT.

Matte Lock is your final flourish β€” a feather-light setting spray that locks your style in place with a natural matte finish and mega hold. Whether you’ve tousled, twisted, or tamed, this mist seals the deal while still letting your hair breathe (because stiff helmet hair is sometimes needed.).

It’s the backstage stronghold, invisible control, and that β€œit just stays” magic β€” without the stick, slick, or shine.

Matte finish, strong hold, no drama. Just vibes.

WHY YOU’LL LOVE IT:

πŸ”’ Very strong hold without stiffness
🌫️ Ultra-fine mist β€” evenly coats, never weighs down
🌬️ Matte finish β€” clean, fresh and natural
🎯 Helps resist humidity & frizz
🌸 Fresh scent that fades, not overpowers
🌱 Vegan β€’ Cruelty-Free β€’ Paraben-Free

HOW TO USE:

Hold the bottle 20–30cm from your head and mist evenly over dry, styled hair. Let dry naturally. For extra hold, layer as needed β€” or spray onto a brush for targeted touch-ups.

Instant lift and texture for fine or second-day hair.

Serious hold that keeps everything in place.

A cool, tingly clean that leaves hair fresh and ready to style.

A fresh, minty clean that leaves hair light and balanced.