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“Because the difference between bedhead and badass is product.”
TOUGH MUDDER - Super Strong Paste
“For hair that refuses to back down.”
Tough Mudder grips like nothing else. It adds bold structure and real definition, keeping your style locked in no matter what the day throws at you. Strong, gritty, clean, and confident — this is control without compromise.
Hold - 5
Shine - 2
LOCKDOWN — Thick Paste
“When your style needs discipline - not shine.”
Lockdown gives thick, solid control with a natural matte edge. Perfect for sculpting sharper looks, adding bulk to finer hair, and keeping your style exactly where you left it. Strong, grounded, and stylishly understated.
Hold - 3
Shine - 2
CLAYMORE — Thick Clay
“Heavyweight texture, effortless cool.”
Claymore builds instant density and attitude. It gives your hair that thick, lived-in texture that looks natural but hits different. Matte, powerful, and ridiculously easy to shape - the perfect weapon for fuller, stronger styles.
Hold - 4
Shine - 2
THE TAMER - Moulding Cream
“Smooth, calm, controlled.”
The Tamer softens, shapes, and tidies without ever looking forced. It gives hair a fresh, healthy, subtle sheen and keeps everything sitting just right. Effortless, polished, and quietly powerful — your everyday go-to.
Hold - 2
Shine - 2
PASTE MAKER - Shaping Paste
“Your daily dose of effortless style.”
Paste Maker creates natural, lived-in definition with zero heaviness. It shapes without stiffness and adds subtle texture that feels touchable. Reliable, versatile, and clean — the paste you reach for every single morning.
Hold - 4
Shine - 2
ROUGH MATTER — Dry Texture Paste
“Dry, gritty, undone perfection.”
Rough Matter adds instant movement and a dry, roughed-up finish that looks effortless but intentional. Great for messy layers or longer lengths that need attitude without shine. Zero gloss, all texture.
Hold - 4
Shine - 3
THREAD LOCK — Fibre Gum
“Elastic texture. Easy shape. Maximum play.”
Thread Lock stretches, defines, and separates with lightweight grip, giving you messy movement that still behaves. Perfect for shaping waves, adding twist, or building texture that stays reworkable all day. Flexible hold with serious personality.
Hold - 4
Shine - 3
Hair Styling
Haircare
Body Butters
Shampoo Bars
Clays & Pastes
Whipped Soaps
Lip Balms
Sugar Scrubs
The Whole Blooming Lot
Home
Hair
Styling
Haircare
Body Butters
Shampoo Bars
Clays &
Pastes
Whipped Soaps
Lip Balms
Sugar Scrubs
The Whole Blooming Lot
Home
“Support crew for short styles.”
NOW LATHERING:
BIG BLACK BLOCK
UK’S NUMBER ONE BEST SMELLING ALBUM
INCLUDING HITS LIKE:
SMELLS LIKE CLEAN SPIRIT
GRIT ME BABY ONE MORE TIME
BACK IN BLOC
LATHERIN’ ON A PRAYER
WASH THIS WAY
I WAS MADE FOR SCRUBBIN’ YOU
DON’T FEAR THE LATHER
AND MANY MORE
Lather up, it’s showtime.
“Support crew for short styles.”
NOW LATHERING:
BIG BLACK BLOCK
UK’S NUMBER ONE BEST SMELLING ALBUM
INCLUDING HITS LIKE:
SMELLS LIKE CLEAN SPIRIT
GRIT ME BABY ONE MORE TIME
BACK IN BLOC
LATHERIN’ ON A PRAYER
WASH THIS WAY
I WAS MADE FOR SCRUBBIN’ YOU
DON’T FEAR THE LATHER
AND MANY MORE
Lather up, it’s showtime.