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“Half a century of styling magic — wrapped in Willow & Bloom chaos.”
We’ve held thousands of hairdryers and heard every version of “Can you make it stay like this?” So we built our styling collection with the same products we reach for in the salon.
Every mist, whip, and potion is tested on our real clients — not mannequins. These are stylist-trusted formulas that hold, shine, and slay under pressure. Cute outside, powerful inside. Just like you.
Blowout starts here.
Hold Me Lightly
Soft hold, smooth movement, and the kind of flexible control that looks effortlessly polished. The secret to blowouts that behave… lightly.
Bounce Theory
Root-lifting magic for airy, bouncy volume without the crunch. Your blowout’s built-in confidence boost.
Thick Happens
Instant fullness with creamy, touchable thickness. The chicest kind of blow-dry drama… in the best way.
“For hold that lasts and bounce that slays.”
“Half a century of styling magic — wrapped in Willow & Bloom chaos.”
We’ve held thousands of hairdryers and heard every version of “Can you make it stay like this?” So we built our styling collection with the same products we reach for in the salon.
Every mist, whip, and potion is tested on our real clients — not mannequins. These are stylist-trusted formulas that hold, shine, and slay under pressure. Cute outside, powerful inside. Just like you.
For hair that looks unintentionally undone.
Because messy is the new chic.
Textured Babe Energy
Mist Behave
Your matte-texture partner in crime — the secret to that gritty, model-off-duty finish.
Sea-Agra
Soft waves, ocean-coded movement, and the kind of breezy confidence usually reserved for holiday romances.
Dust Because
Instant lift. Touchable volume. The chicest kind of chaos — and yes, she’s reworkable.
Why settle for sleek when you could be unforgettable?
Two icons. One energy. Finish strong, or finish glowing.
Matte Lock Hairspray
Super strong, no budge hold with a modern matte finish. The ultimate stay all day styling control.
Goldie Luxe Oil
Your glossy-girl finishing touch. Shine that hits different, softness you can feel, frizz instantly tamed.
Why settle for sleek when you could be unforgettable?
Why settle for sleek when you could be unforgettable?
Hair Styling
Haircare
Body Butters
Shampoo Bars
Clays & Pastes
Whipped Soaps
Lip Balms
Sugar Scrubs
The Whole Blooming Lot
Home
Hair Styling
Haircare
Body
Butters
Shampoo Bars
Clays &
Pastes
Whipped Soaps
Lip Balms
Sugar
Scrubs
The Whole
Blooming Lot
Home
Just a few more juicy picks to
kiss your cart with magic.
Just a few more juicy picks to kiss your cart with magic.