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“Half a century of styling magic wrapped in Willow & Bloom chaos.”
We’ve held thousands of hairdryers and heard every version of “Can you make it stay like this?” So we built our styling collection with the same products we reach for in the salon.
Every mist, whip, and potion is tested on our real clients, not mannequins. These are stylist-trusted formulas that hold, shine, and slay under pressure. Cute outside, powerful inside. Just like you.
Scroll on — your best hair days start just below.
“For hold that lasts and bounce that slays.”
Hold Me Lightly
Soft hold, smooth movement, and flexible control that keeps hair polished without pinning it down.
Hold Me Lightly smooths, shapes, and subtly sculpts while letting your hair move naturally, no crunch, no heaviness, no overstyling energy.
Bounce Theory
Root-lifting magic for airy, bouncy volume without the crunch or stickiness. Bounce Theory boosts lift right where you want it, giving fine or flat hair that light, floaty fullness that moves when you do.
Think soft blowout volume with built-in confidence — touchable, effortless, and never stiff.
Thick Happens
Instant fullness with creamy, touchable thickness, no crunch, no stiffness, no drama you didn’t ask for.
Thick Happens plumps each strand with lightweight body, giving fine or flat hair that soft, blown-out richness that looks styled but still feels like hair.
Blowout starts here.
For hair that looks unintentionally undone.
Mist Behave
Your matte-texture partner in crime for perfectly imperfect hair. Mist Behave adds grit and lived-in movement, giving styles that undone, model-off-duty feel.
Light, reworkable, and made for messy waves and airy texture — spray, scrunch, tousle, and let your hair misbehave beautifully.
Sea-Agra
Beachy texture without the crunch or dryness. Sea-Agra gives hair soft, salty movement and effortless separation, creating that just-back-from-the-coast look without stiffness. Light, touchable, and perfectly undone, it’s made for loose waves, airy bends, and hair that looks cool without trying too hard.
Dust Because
Instant root lift and airy volume with a soft, matte finish. Dust Because adds grip and fullness right where you need it, giving fine or flat hair that lifted, lived-in texture without weight or residue.
Invisible, reworkable, and perfect for second-day hair — a little shake, a little tousle, and suddenly your hair has opinions.
Why settle for sleek when you could be unforgettable?
Two icons. One energy. Finish strong, or finish glowing.
Super-strong, no-budge hold with a clean, matte finish. Matte Lock is made for styles that need serious staying power, locking everything firmly in place without shine or slip.
Ideal for structured looks, flyaway control, and all-day hold when you need your hair to behave and stay exactly where you put it.
Matte Lock Hairspray
Goldie Luxe Oil
A lightweight finishing oil for instant softness and shine. Goldie Luxe smooths frizz, adds glow, and leaves hair feeling silky without heaviness.
Perfect for polishing ends, taming flyaways, and finishing styles with a soft, healthy-looking sheen.
Lock it in. Or glow it up
Explore the bloomverse
Hair Styling
Haircare
Body Butters
Shampoo Bars
Clays & Pastes
Whipped Soaps
Lip Balms
Sugar Scrubs
The Whole Blooming Lot
Home
Just a few more juicy picks to kiss your cart with magic.
“Half a century of styling magic wrapped in Willow & Bloom chaos.”
We’ve held thousands of hairdryers and heard every version of “Can you make it stay like this?” So we built our styling collection with the same products we reach for in the salon.
Every mist, whip, and potion is tested on our real clients, not mannequins. These are stylist-trusted formulas that hold, shine, and slay under pressure. Cute outside, powerful inside. Just like you.
Scroll on — your hair’s about to have a moment.
“For hold that lasts and bounce that slays.”
Hold Me Lightly
Soft hold, smooth movement, and flexible control that keeps hair polished without pinning it down.
Hold Me Lightly smooths, shapes, and subtly sculpts while letting your hair move naturally, no crunch, no heaviness, no overstyling energy.
Bounce Theory
Root-lifting magic for airy, bouncy volume without the crunch or stickiness. Bounce Theory boosts lift right where you want it, giving fine or flat hair that light, floaty fullness that moves when you do.
Think soft blowout volume with built-in confidence — touchable, effortless, and never stiff.
Thick Happens
Instant fullness with creamy, touchable thickness, no crunch, no stiffness, no drama you didn’t ask for.
Thick Happens plumps each strand with lightweight body, giving fine or flat hair that soft, blown-out richness that looks styled but still feels like hair.
Blowout starts here.
For hair that looks unintentionally undone.
Mist Behave
Your matte-texture partner in crime for perfectly imperfect hair. Mist Behave adds grit and lived-in movement, giving styles that undone, model-off-duty feel.
Light, reworkable, and made for messy waves and airy texture — spray, scrunch, tousle, and let your hair misbehave beautifully.
Sea-Agra
Beachy texture without the crunch or dryness. Sea-Agra gives hair soft, salty movement and effortless separation, creating that just-back-from-the-coast look without stiffness. Light, touchable, and perfectly undone, it’s made for loose waves, airy bends, and hair that looks cool without trying too hard.
Dust Because
Instant root lift and airy volume with a soft, matte finish. Dust Because adds grip and fullness right where you need it, giving fine or flat hair that lifted, lived-in texture without weight or residue.
Invisible, reworkable, and perfect for second-day hair — a little shake, a little tousle, and suddenly your hair has opinions.
Why settle for sleek when you could be unforgettable?
Two icons. One energy. Finish strong, or finish glowing.
Super-strong, no-budge hold with a clean, matte finish. Matte Lock is made for styles that need serious staying power, locking everything firmly in place without shine or slip.
Ideal for structured looks, flyaway control, and all-day hold when you need your hair to behave and stay exactly where you put it.
Matte Lock Hairspray
Goldie Luxe Oil
A lightweight finishing oil for instant softness and shine. Goldie Luxe smooths frizz, adds glow, and leaves hair feeling silky without heaviness.
Perfect for polishing ends, taming flyaways, and finishing styles with a soft, healthy-looking sheen.
Lock it in. Or glow it up
Explore the bloomverse
Hair Styling
Haircare
Body
Butters
Shampoo Bars
Clays &
Pastes
Whipped Soaps
Lip Balms
Sugar
Scrubs
The Whole
Blooming Lot
Home
Just a few more juicy picks to kiss your cart with magic.