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“Half a century of styling magic wrapped in Willow & Bloom chaos.”
We’ve held thousands of hairdryers and heard every version of “Can you make it stay like this?” So we built our styling collection with the same products we reach for in the salon.
Every mist, whip, and potion is tested on our real clients, not mannequins. These are stylist-trusted formulas that hold, shine, and slay under pressure. Cute outside, powerful inside. Just like you.
Scroll on — your best hair days start just below.
“For hold that lasts and bounce that slays.”
Hold Me Lightly
Soft hold, smooth movement, and flexible control that keeps hair polished without pinning it down.
Hold Me Lightly smooths, shapes, and subtly sculpts while letting your hair move naturally, no crunch, no heaviness, no overstyling energy.
Bounce Theory
Root-lifting magic for airy, bouncy volume without the crunch or stickiness. Bounce Theory boosts lift right where you want it, giving fine or flat hair that light, floaty fullness that moves when you do.
Think soft blowout volume with built-in confidence — touchable, effortless, and never stiff.
Thick Happens
Instant fullness with creamy, touchable thickness, no crunch, no stiffness, no drama you didn’t ask for.
Thick Happens plumps each strand with lightweight body, giving fine or flat hair that soft, blown-out richness that looks styled but still feels like hair.
Blowout starts here.
ROOT PHYSICS, UNLOCKED.
Introducing Bounce Theory — our weightless volumising spray that lifts from the roots and adds oomph without the crunch. It's the clever way to turn limp into lush, flat into fabulous, and fine into full-bodied — without needing a full-blown blowout.
Formulated with lightweight fixatives and a cheeky kick of caffeine, Bounce Theory gives instant body and subtle texture with a clean, salon-fresh scent. The finish? Light, airy, and touchably soft — like your hair had a great idea and ran with it.
Warning: may cause uncontrollable swishing.
WHY YOU’LL LOVE IT:
💥 Instant lift at the roots, where it counts
🌬️ Adds body, bounce & natural movement
👃 Fresh, clean salon scent
💧 Non-sticky formula — never stiff or heavy
💡 Boosts volume without the build-up
🌱 Vegan • Cruelty-Free • Paraben-Free
HOW TO USE:
Spritz directly at the roots of towel-dried hair, section by section. Comb through for even distribution, then blow-dry with a round brush or flip your head upside down for a DIY salon moment. Use on dry hair for a midday refresh.
BECAUSE FIRM IS FINE - BUT LIGHT IS LOVELY.
Hold Me Lightly is your soft touch sculpting glaze that gives hair gentle hold, weightless shape, and silky shine without the crispy drama. This one’s for the styles that move with you — from messy buns and blowouts to sleek waves and frizz-free flyaways.
It glides on like a dream and leaves hair looking polished, not punished. Basically, it holds your style like a clingy ex — only way more pleasant.
For hair that wants to behave... but still be free.
WHY YOU’LL LOVE IT:
💫 Light hold with natural movement
✨ Adds shine without stickiness
🖐️ Controls flyaways and frizz
🌸 Subtle, salon-fresh scent
💧 Easy to apply, easier to rinse out
🌱 Vegan • Cruelty-Free • Paraben-Free
HOW TO USE:
Apply a small amount to damp or dry hair. Distribute evenly through mid-lengths to ends. Style as desired — blow dry for body or air-dry for soft, sculpted looks.
MORE BODY. LESS GRAVITY. ZERO DRAMA.
Say hello to Thick Happens — the volumising crème that turns limp locks into lush legends. Light yet powerful, it thickens, texturises, and pumps up the volume—without weighing hair down.
Coat your damp strands from root to tip, shape your style, and let the magic happen. Think thicker, fuller, textured mane that looks and feels like actual hair—no big-brush blowouts required.
Hair that says “I woke up like this” – but better.
WHY YOU’LL LOVE IT:
🎯 Instantly boosts body and volume
💧 Conditions & thickens without grease
📈 Adds texture for lived-in style
🌿 Vegan‑friendly yet salon-grade
✨ Lightweight—so your hair stays bouncy
HOW TO USE:
Apply a small amount to damp hair from roots to ends. Comb through, then leave to air-dry or blow-dry for extra fluff. Perfect for redefining limp locks or refreshing second-day styles.
For hair that looks unintentionally undone.
Mist Behave
Your matte-texture partner in crime for perfectly imperfect hair. Mist Behave adds grit and lived-in movement, giving styles that undone, model-off-duty feel.
Light, reworkable, and made for messy waves and airy texture — spray, scrunch, tousle, and let your hair misbehave beautifully.
Sea-Agra
Beachy texture without the crunch or dryness. Sea-Agra gives hair soft, salty movement and effortless separation, creating that just-back-from-the-coast look without stiffness. Light, touchable, and perfectly undone, it’s made for loose waves, airy bends, and hair that looks cool without trying too hard.
Dust Because
Instant root lift and airy volume with a soft, matte finish. Dust Because adds grip and fullness right where you need it, giving fine or flat hair that lifted, lived-in texture without weight or residue.
Invisible, reworkable, and perfect for second-day hair — a little shake, a little tousle, and suddenly your hair has opinions.
Why settle for sleek when you could be unforgettable?
GET TOUSLED, NOT TANGLED.
Mist Behave is your not-so-innocent texture spray, designed to create that bold, beach-worn feel — the kind of grit, grip, and movement you’d expect from salt-style texture, but taken further. Think piecey definition, undone bend, and a perfectly imperfect “I woke up like this” attitude.
This is texture with intent. An ultra-fine mist that builds matte movement, lived-in volume, and serious grip as you work it through the hair. It’s meant to feel textured — a little rough around the edges — because that’s what gives styles their shape, separation, and staying power.
Texture, grit, and a subtle coastal freshness — like sea air in your hair, without the polish.
Shake it. Spray it. Mist Behave.
WHY YOU’LL LOVE IT:
🌊 Creates bold, beach-inspired texture & separation
🪨 Gritty, matte finish with real grip and structure
🌬️ Builds volume and bend for undone, lived-in styles
🌸 Subtle coastal scent (fresh, clean, not sweet)
💧 Designed to feel textured — the more you work it, the better it looks
🌱 Vegan • Cruelty-Free • Paraben-Free
HOW TO USE:
Shake well. Spritz onto damp or dry hair from mid-lengths to ends. Scrunch, twist, or rough it up with your hands to build texture and grip. Let air-dry for raw, beachy movement or diffuse if you want extra volume and shape.
Ready to supercharge your roots? Dust Because is our invisible, weightless styling powder that brings instant volume, grip, and matte texture—without any white cast or crunch. Think bouncy, full-bodied volume that lasts all day (and night).
A tiny sprinkle is all it takes to lift, texturize, and define your hair — and yes, it’s totally reworkable too. Goodbye flat hair days, hello major bounce.
WHY YOU’LL LOVE IT
✨ Adds dust-free volume and texture
🔄 Re-shape, re-work — perfect for multi-style days
🕵️ Undetectable matte finish
🐰 Vegan • Sulphate-Free • Paraben-Free • Cruelty-Free
🇬🇧 Responsibly formulated & UK-made
HOW TO USE
Sprinkle a small amount into dry roots, then tousle with fingertips to build lift and texture. Reapply or restyle throughout the day as needed. Works on all hair lengths and types!
OCEAN VIBES IN A BOTTLE - MINUS THE SAND IN AWKWARD PLACES.
Sea-Agra is our sea salt spray that brings sexy, salty separation and tousled texture to your everyday style. Think beach hair, but better — matte, touchable, and like you just emerged from a sea breeze-fuelled sunset date with tousled confidence.
Blended with real sea salt and a breezy, ocean-fresh scent, this is your go-to for that windswept “I don’t care (but I do)” energy. It gives body and movement, minus the crunch — and yes, it works even if the nearest beach is your shower tile.
Mist it, scrunch it, smirk — you’ve got waves to make.
WHY YOU’LL LOVE IT:
🌊 Creates beachy waves & tousled texture
🏖️ Matte finish with natural grit
🪸 Light, breezy scent — clean, not coconut overload
💧 No stick, no stiffness, no flake
🎯 Works on damp or dry hair
🌱 Vegan • Cruelty-Free • Paraben-Free
HOW TO USE:
Spray onto towel-dried or dry hair from mid-lengths to ends. Scrunch, twist, or scruffle into waves and let air dry or diffuse for added body. Perfect for layering or refreshing styles with beachy texture.
Two icons. One energy. Finish strong, or finish glowing.
Super-strong, no-budge hold with a clean, matte finish. Matte Lock is made for styles that need serious staying power, locking everything firmly in place without shine or slip.
Ideal for structured looks, flyaway control, and all-day hold when you need your hair to behave and stay exactly where you put it.
Matte Lock Hairspray
Goldie Luxe Oil
A lightweight finishing oil for instant softness and shine. Goldie Luxe smooths frizz, adds glow, and leaves hair feeling silky without heaviness.
Perfect for polishing ends, taming flyaways, and finishing styles with a soft, healthy-looking sheen.
Lock it in. Or glow it up
SET IT. LOCK IT, FORGET IT.
Matte Lock is your final flourish — a feather-light setting spray that locks your style in place with a natural matte finish and mega hold. Whether you’ve tousled, twisted, or tamed, this mist seals the deal while still letting your hair breathe (because stiff helmet hair is sometimes needed.).
It’s the backstage stronghold, invisible control, and that “it just stays” magic — without the stick, slick, or shine.
Matte finish, strong hold, no drama. Just vibes.
WHY YOU’LL LOVE IT:
🔒 Very strong hold without stiffness
🌫️ Ultra-fine mist — evenly coats, never weighs down
🌬️ Matte finish — clean, fresh and natural
🎯 Helps resist humidity & frizz
🌸 Fresh scent that fades, not overpowers
🌱 Vegan • Cruelty-Free • Paraben-Free
HOW TO USE:
Hold the bottle 20–30cm from your head and mist evenly over dry, styled hair. Let dry naturally. For extra hold, layer as needed — or spray onto a brush for targeted touch-ups.
GLOSS. PROTECT. TAME. GLOW.
Say hello to your finishing touch, your styling sidekick, your “last step, best step” product. Goldie Luxe Argan Oil Serum is a smooth operator—lightweight, clear, violet-scented magic in a bottle that delivers instant shine, heat protection, and silky softness to every strand.
Whether you’re blow-drying, straightening, or simply smoothing down a frazzled fringe, this vegan serum adds gloss without grease, detangles without drama, and tames flyaways like a boss. Oh, and did we mention the scent? It’s like a violet field in a daydream.
One pump = salon-finish feels.
WHY YOU’LL LOVE IT:
💜 Adds mega-watt shine without the oil slick
🌬️ Provides heat protection when styling
🎯 Tames frizz & static instantly
🌱 Nourishes ends + reduces breakage
🌸 Violet-scented and beautifully light
🫧 Clear formula = no colour distortion
💚 Vegan, cruelty-free, and totally fabulous
HOW TO USE:
Rub 1–2 pumps between palms and apply to dry or damp hair, focusing on mid-lengths to ends. Use before styling to protect and smooth—or after styling for that final gloss-and-go finish. Great on second-day hair to revive shine and tame wildness.
Explore the bloomverse
Hair Styling
Haircare
Body Butters
Shampoo Bars
Clays & Pastes
Whipped Soaps
Lip Balms
Sugar Scrubs
The Whole Blooming Lot
Home
Just a few more juicy picks to kiss your cart with magic.
SMASH. SMOTHER. SMELL LIKE SUNSHINE.
Say hello to You Had Me At Mango — our whipped shea body butter that turns your skin into a walking tropical daydream. Thick, rich, and scented like a juicy mango cocktail, this 90g pot delivers deep, fruity hydration that softens, smooths, and leaves you glowing like the goddess you are.
Oh, and in true Willow & Bloom style — a little goes a long way. One scoop = silky legs, elbows, and everything in between.
One whiff and you’ll fall in love. Again.
WHY YOU’LL LOVE IT:
💧 Deep hydration without greasiness
🥭 Sweet mango scent = instant mood lift
🌿 Rich in vitamins + fatty acids for nourished skin
👜 Travel-sized 90g tin – perfect for bags, desks, or gifting
🌱 Vegan • Cruelty-Free • Paraben-Free
✨ A tiny scoop delivers big results
HOW TO USE:
Scoop a small amount (you really don’t need much) and massage into dry or damp skin. Let it sink in while you inhale the tropical vibes. Use daily or whenever your limbs feel dramatic.
MATTE FINISH. FIRM GRIP. NO DRAMA.
Say hello to Claymore — our badass, no-shine styling clay that means business. Whether you're after that lived-in texture or a sharp matte quiff, this dry clay gets the job done with zero fuss and maximum hold.
Loaded with kaolin clay and a touch of petrolatum for lasting grip, Claymore shapes, sculpts, and stays put — all with a fresh lemon & melon scent that smells like “don’t mess with me, I’ve got good hair.”
Low-key effort, high-key control.
WHY YOU’LL LOVE IT:
🧱 Ultra-matte finish = no shine, no grease
🎯 Strong hold for confident styles
🍋 Fresh lemon & melon scent (clean, never sweet)
💧 Easy rinse-out, no residue
🌿 Vegan • Cruelty-Free • Paraben-Free
✨ Textured, touchable results that last all day
HOW TO USE:
Scoop a fingertip’s worth, warm it between your palms, and work through dry or towel-damp hair. Style it. Own it. Done.
YOUR ULTIMATE GOLDEN HOUR IN A BOTTLE.
Meet the dream team: Goldie Luxe Argan Oil Shampoo & Conditioner — the golden-glow duo designed to cleanse, nourish, smooth, and shine your hair into absolute submission.
Infused with rich, vitamin-packed Argan Oil, this indulgent pair gently cleanses without stripping, deeply moisturises, tames frizz, and leaves every strand with that glossy, salon-swish finish. And yes — they both smell like toasted vanilla heaven.
Healthy scalp, soft ends, happy hair. What more could you want?
WHY YOU’LL LOVE THEM:
💛 Argan Oil = the queen of hydration
🌿 Helps reduce dandruff + soothe irritated scalps
✨ Deep nourishment without heaviness
🔥 Strengthens, smooths + adds shine
🌰 Roasted vanilla pod fragrance = instant mood lift
🌱 Vegan, cruelty-free, and paraben-free
HOW TO USE:
Step 1: Massage the shampoo into wet hair until you’re covered in a rich, golden foam. Rinse well.
Step 2: Smooth the conditioner through mid-lengths to ends. Leave for 2–3 minutes. Rinse, flip your hair, and admire yourself.
Use regularly to keep your hair looking glossier than a magazine cover.
FLOAT INTO YOUR SHOWER LIKE IT’S A LAVENDER SCENTED DAYDREAM.
Love n' Lavs is your solid shampoo soul mate — calming, creamy, and downright dreamy. This bar is packed with soothing lavender essential oil and whipped into a gentle lather that leaves your hair clean, soft, and subtly floral.
It’s leak-proof, travel-friendly, and perfect for your gym bag, your weekend escape, or just everyday eco-glam. No plastic, no nonsense — just proper haircare with a lavender twist.
Your hair deserves this level of chill.
WHY YOU’LL LOVE IT
🌸 Infused with real Lavender Essential Oil
🧼 SLS-free, paraben-free, plastic-free
🧳 Perfect for travel and gym bags
💧 Packed with jojoba oil for added softness
🐰 Vegan • Cruelty-Free • Handmade in small batches
HOW TO USE
Wet hair and shampoo bar. Stroke bar directly onto roots and underneath the hair. Set it aside and massage into a rich, aromatic lather. Rinse thoroughly. Follow with your favourite conditioner.
Pro tip: Keep your bar dry between uses to help it last longer.
“Half a century of styling magic wrapped in Willow & Bloom chaos.”
We’ve held thousands of hairdryers and heard every version of “Can you make it stay like this?” So we built our styling collection with the same products we reach for in the salon.
Every mist, whip, and potion is tested on our real clients, not mannequins. These are stylist-trusted formulas that hold, shine, and slay under pressure. Cute outside, powerful inside. Just like you.
Scroll on — your hair’s about to have a moment.
“For hold that lasts and bounce that slays.”
Hold Me Lightly
Soft hold, smooth movement, and flexible control that keeps hair polished without pinning it down.
Hold Me Lightly smooths, shapes, and subtly sculpts while letting your hair move naturally, no crunch, no heaviness, no overstyling energy.
Bounce Theory
Root-lifting magic for airy, bouncy volume without the crunch or stickiness. Bounce Theory boosts lift right where you want it, giving fine or flat hair that light, floaty fullness that moves when you do.
Think soft blowout volume with built-in confidence — touchable, effortless, and never stiff.
Thick Happens
Instant fullness with creamy, touchable thickness, no crunch, no stiffness, no drama you didn’t ask for.
Thick Happens plumps each strand with lightweight body, giving fine or flat hair that soft, blown-out richness that looks styled but still feels like hair.
Blowout starts here.
ROOT PHYSICS, UNLOCKED.
Introducing Bounce Theory — our weightless volumising spray that lifts from the roots and adds oomph without the crunch. It's the clever way to turn limp into lush, flat into fabulous, and fine into full-bodied — without needing a full-blown blowout.
Formulated with lightweight fixatives and a cheeky kick of caffeine, Bounce Theory gives instant body and subtle texture with a clean, salon-fresh scent. The finish? Light, airy, and touchably soft — like your hair had a great idea and ran with it.
Warning: may cause uncontrollable swishing.
WHY YOU’LL LOVE IT:
💥 Instant lift at the roots, where it counts
🌬️ Adds body, bounce & natural movement
👃 Fresh, clean salon scent
💧 Non-sticky formula — never stiff or heavy
💡 Boosts volume without the build-up
🌱 Vegan • Cruelty-Free • Paraben-Free
HOW TO USE:
Spritz directly at the roots of towel-dried hair, section by section. Comb through for even distribution, then blow-dry with a round brush or flip your head upside down for a DIY salon moment. Use on dry hair for a midday refresh.
BECAUSE FIRM IS FINE - BUT LIGHT IS LOVELY.
Hold Me Lightly is your soft touch sculpting glaze that gives hair gentle hold, weightless shape, and silky shine without the crispy drama. This one’s for the styles that move with you — from messy buns and blowouts to sleek waves and frizz-free flyaways.
It glides on like a dream and leaves hair looking polished, not punished. Basically, it holds your style like a clingy ex — only way more pleasant.
For hair that wants to behave... but still be free.
WHY YOU’LL LOVE IT:
💫 Light hold with natural movement
✨ Adds shine without stickiness
🖐️ Controls flyaways and frizz
🌸 Subtle, salon-fresh scent
💧 Easy to apply, easier to rinse out
🌱 Vegan • Cruelty-Free • Paraben-Free
HOW TO USE:
Apply a small amount to damp or dry hair. Distribute evenly through mid-lengths to ends. Style as desired — blow dry for body or air-dry for soft, sculpted looks.
MORE BODY. LESS GRAVITY. ZERO DRAMA.
Say hello to Thick Happens — the volumising crème that turns limp locks into lush legends. Light yet powerful, it thickens, texturises, and pumps up the volume—without weighing hair down.
Coat your damp strands from root to tip, shape your style, and let the magic happen. Think thicker, fuller, textured mane that looks and feels like actual hair—no big-brush blowouts required.
Hair that says “I woke up like this” – but better.
WHY YOU’LL LOVE IT:
🎯 Instantly boosts body and volume
💧 Conditions & thickens without grease
📈 Adds texture for lived-in style
🌿 Vegan‑friendly yet salon-grade
✨ Lightweight—so your hair stays bouncy
HOW TO USE:
Apply a small amount to damp hair from roots to ends. Comb through, then leave to air-dry or blow-dry for extra fluff. Perfect for redefining limp locks or refreshing second-day styles.
For hair that looks unintentionally undone.
Mist Behave
Your matte-texture partner in crime for perfectly imperfect hair. Mist Behave adds grit and lived-in movement, giving styles that undone, model-off-duty feel.
Light, reworkable, and made for messy waves and airy texture — spray, scrunch, tousle, and let your hair misbehave beautifully.
Sea-Agra
Beachy texture without the crunch or dryness. Sea-Agra gives hair soft, salty movement and effortless separation, creating that just-back-from-the-coast look without stiffness. Light, touchable, and perfectly undone, it’s made for loose waves, airy bends, and hair that looks cool without trying too hard.
Dust Because
Instant root lift and airy volume with a soft, matte finish. Dust Because adds grip and fullness right where you need it, giving fine or flat hair that lifted, lived-in texture without weight or residue.
Invisible, reworkable, and perfect for second-day hair — a little shake, a little tousle, and suddenly your hair has opinions.
Why settle for sleek when you could be unforgettable?
GET TOUSLED, NOT TANGLED.
Mist Behave is your not-so-innocent texture spray, designed to create that bold, beach-worn feel — the kind of grit, grip, and movement you’d expect from salt-style texture, but taken further. Think piecey definition, undone bend, and a perfectly imperfect “I woke up like this” attitude.
This is texture with intent. An ultra-fine mist that builds matte movement, lived-in volume, and serious grip as you work it through the hair. It’s meant to feel textured — a little rough around the edges — because that’s what gives styles their shape, separation, and staying power.
Texture, grit, and a subtle coastal freshness — like sea air in your hair, without the polish.
Shake it. Spray it. Mist Behave.
WHY YOU’LL LOVE IT:
🌊 Creates bold, beach-inspired texture & separation
🪨 Gritty, matte finish with real grip and structure
🌬️ Builds volume and bend for undone, lived-in styles
🌸 Subtle coastal scent (fresh, clean, not sweet)
💧 Designed to feel textured — the more you work it, the better it looks
🌱 Vegan • Cruelty-Free • Paraben-Free
HOW TO USE:
Shake well. Spritz onto damp or dry hair from mid-lengths to ends. Scrunch, twist, or rough it up with your hands to build texture and grip. Let air-dry for raw, beachy movement or diffuse if you want extra volume and shape.
Ready to supercharge your roots? Dust Because is our invisible, weightless styling powder that brings instant volume, grip, and matte texture—without any white cast or crunch. Think bouncy, full-bodied volume that lasts all day (and night).
A tiny sprinkle is all it takes to lift, texturize, and define your hair — and yes, it’s totally reworkable too. Goodbye flat hair days, hello major bounce.
WHY YOU’LL LOVE IT
✨ Adds dust-free volume and texture
🔄 Re-shape, re-work — perfect for multi-style days
🕵️ Undetectable matte finish
🐰 Vegan • Sulphate-Free • Paraben-Free • Cruelty-Free
🇬🇧 Responsibly formulated & UK-made
HOW TO USE
Sprinkle a small amount into dry roots, then tousle with fingertips to build lift and texture. Reapply or restyle throughout the day as needed. Works on all hair lengths and types!
OCEAN VIBES IN A BOTTLE - MINUS THE SAND IN AWKWARD PLACES.
Sea-Agra is our sea salt spray that brings sexy, salty separation and tousled texture to your everyday style. Think beach hair, but better — matte, touchable, and like you just emerged from a sea breeze-fuelled sunset date with tousled confidence.
Blended with real sea salt and a breezy, ocean-fresh scent, this is your go-to for that windswept “I don’t care (but I do)” energy. It gives body and movement, minus the crunch — and yes, it works even if the nearest beach is your shower tile.
Mist it, scrunch it, smirk — you’ve got waves to make.
WHY YOU’LL LOVE IT:
🌊 Creates beachy waves & tousled texture
🏖️ Matte finish with natural grit
🪸 Light, breezy scent — clean, not coconut overload
💧 No stick, no stiffness, no flake
🎯 Works on damp or dry hair
🌱 Vegan • Cruelty-Free • Paraben-Free
HOW TO USE:
Spray onto towel-dried or dry hair from mid-lengths to ends. Scrunch, twist, or scruffle into waves and let air dry or diffuse for added body. Perfect for layering or refreshing styles with beachy texture.
Two icons. One energy. Finish strong, or finish glowing.
Super-strong, no-budge hold with a clean, matte finish. Matte Lock is made for styles that need serious staying power, locking everything firmly in place without shine or slip.
Ideal for structured looks, flyaway control, and all-day hold when you need your hair to behave and stay exactly where you put it.
Matte Lock Hairspray
Goldie Luxe Oil
A lightweight finishing oil for instant softness and shine. Goldie Luxe smooths frizz, adds glow, and leaves hair feeling silky without heaviness.
Perfect for polishing ends, taming flyaways, and finishing styles with a soft, healthy-looking sheen.
Lock it in. Or glow it up
SET IT. LOCK IT, FORGET IT.
Matte Lock is your final flourish — a feather-light setting spray that locks your style in place with a natural matte finish and mega hold. Whether you’ve tousled, twisted, or tamed, this mist seals the deal while still letting your hair breathe (because stiff helmet hair is sometimes needed.).
It’s the backstage stronghold, invisible control, and that “it just stays” magic — without the stick, slick, or shine.
Matte finish, strong hold, no drama. Just vibes.
WHY YOU’LL LOVE IT:
🔒 Very strong hold without stiffness
🌫️ Ultra-fine mist — evenly coats, never weighs down
🌬️ Matte finish — clean, fresh and natural
🎯 Helps resist humidity & frizz
🌸 Fresh scent that fades, not overpowers
🌱 Vegan • Cruelty-Free • Paraben-Free
HOW TO USE:
Hold the bottle 20–30cm from your head and mist evenly over dry, styled hair. Let dry naturally. For extra hold, layer as needed — or spray onto a brush for targeted touch-ups.
GLOSS. PROTECT. TAME. GLOW.
Say hello to your finishing touch, your styling sidekick, your “last step, best step” product. Goldie Luxe Argan Oil Serum is a smooth operator—lightweight, clear, violet-scented magic in a bottle that delivers instant shine, heat protection, and silky softness to every strand.
Whether you’re blow-drying, straightening, or simply smoothing down a frazzled fringe, this vegan serum adds gloss without grease, detangles without drama, and tames flyaways like a boss. Oh, and did we mention the scent? It’s like a violet field in a daydream.
One pump = salon-finish feels.
WHY YOU’LL LOVE IT:
💜 Adds mega-watt shine without the oil slick
🌬️ Provides heat protection when styling
🎯 Tames frizz & static instantly
🌱 Nourishes ends + reduces breakage
🌸 Violet-scented and beautifully light
🫧 Clear formula = no colour distortion
💚 Vegan, cruelty-free, and totally fabulous
HOW TO USE:
Rub 1–2 pumps between palms and apply to dry or damp hair, focusing on mid-lengths to ends. Use before styling to protect and smooth—or after styling for that final gloss-and-go finish. Great on second-day hair to revive shine and tame wildness.
Explore the bloomverse
Hair Styling
Haircare
Body
Butters
Shampoo Bars
Clays &
Pastes
Whipped Soaps
Lip Balms
Sugar
Scrubs
The Whole
Blooming Lot
Home
Just a few more juicy picks to kiss your cart with magic.
SMASH. SMOTHER. SMELL LIKE SUNSHINE.
Say hello to You Had Me At Mango — our whipped shea body butter that turns your skin into a walking tropical daydream. Thick, rich, and scented like a juicy mango cocktail, this 90g pot delivers deep, fruity hydration that softens, smooths, and leaves you glowing like the goddess you are.
Oh, and in true Willow & Bloom style — a little goes a long way. One scoop = silky legs, elbows, and everything in between.
One whiff and you’ll fall in love. Again.
WHY YOU’LL LOVE IT:
💧 Deep hydration without greasiness
🥭 Sweet mango scent = instant mood lift
🌿 Rich in vitamins + fatty acids for nourished skin
👜 Travel-sized 90g tin – perfect for bags, desks, or gifting
🌱 Vegan • Cruelty-Free • Paraben-Free
✨ A tiny scoop delivers big results
HOW TO USE:
Scoop a small amount (you really don’t need much) and massage into dry or damp skin. Let it sink in while you inhale the tropical vibes. Use daily or whenever your limbs feel dramatic.
MATTE FINISH. FIRM GRIP. NO DRAMA.
Say hello to Claymore — our badass, no-shine styling clay that means business. Whether you're after that lived-in texture or a sharp matte quiff, this dry clay gets the job done with zero fuss and maximum hold.
Loaded with kaolin clay and a touch of petrolatum for lasting grip, Claymore shapes, sculpts, and stays put — all with a fresh lemon & melon scent that smells like “don’t mess with me, I’ve got good hair.”
Low-key effort, high-key control.
WHY YOU’LL LOVE IT:
🧱 Ultra-matte finish = no shine, no grease
🎯 Strong hold for confident styles
🍋 Fresh lemon & melon scent (clean, never sweet)
💧 Easy rinse-out, no residue
🌿 Vegan • Cruelty-Free • Paraben-Free
✨ Textured, touchable results that last all day
HOW TO USE:
Scoop a fingertip’s worth, warm it between your palms, and work through dry or towel-damp hair. Style it. Own it. Done.
YOUR ULTIMATE GOLDEN HOUR IN A BOTTLE.
Meet the dream team: Goldie Luxe Argan Oil Shampoo & Conditioner — the golden-glow duo designed to cleanse, nourish, smooth, and shine your hair into absolute submission.
Infused with rich, vitamin-packed Argan Oil, this indulgent pair gently cleanses without stripping, deeply moisturises, tames frizz, and leaves every strand with that glossy, salon-swish finish. And yes — they both smell like toasted vanilla heaven.
Healthy scalp, soft ends, happy hair. What more could you want?
WHY YOU’LL LOVE THEM:
💛 Argan Oil = the queen of hydration
🌿 Helps reduce dandruff + soothe irritated scalps
✨ Deep nourishment without heaviness
🔥 Strengthens, smooths + adds shine
🌰 Roasted vanilla pod fragrance = instant mood lift
🌱 Vegan, cruelty-free, and paraben-free
HOW TO USE:
Step 1: Massage the shampoo into wet hair until you’re covered in a rich, golden foam. Rinse well.
Step 2: Smooth the conditioner through mid-lengths to ends. Leave for 2–3 minutes. Rinse, flip your hair, and admire yourself.
Use regularly to keep your hair looking glossier than a magazine cover.
FLOAT INTO YOUR SHOWER LIKE IT’S A LAVENDER SCENTED DAYDREAM.
Love n' Lavs is your solid shampoo soul mate — calming, creamy, and downright dreamy. This bar is packed with soothing lavender essential oil and whipped into a gentle lather that leaves your hair clean, soft, and subtly floral.
It’s leak-proof, travel-friendly, and perfect for your gym bag, your weekend escape, or just everyday eco-glam. No plastic, no nonsense — just proper haircare with a lavender twist.
Your hair deserves this level of chill.
WHY YOU’LL LOVE IT
🌸 Infused with real Lavender Essential Oil
🧼 SLS-free, paraben-free, plastic-free
🧳 Perfect for travel and gym bags
💧 Packed with jojoba oil for added softness
🐰 Vegan • Cruelty-Free • Handmade in small batches
HOW TO USE
Wet hair and shampoo bar. Stroke bar directly onto roots and underneath the hair. Set it aside and massage into a rich, aromatic lather. Rinse thoroughly. Follow with your favourite conditioner.
Pro tip: Keep your bar dry between uses to help it last longer.