A jar of butters-fly body butter with a purple lavender theme, placed on a beige cloth next to a small dish of grapes and sprigs of lavender, in a softly lit bedroom setting.

A bathroom scene with a jar of Mango Scented Shea Body Butter labeled "Butters-Fly by Willow & Bloom" on a wooden surface, surrounded by towels, slices of mango, and orange butterflies. In the background are a bathtub, a bouquet of roses, and bathroom essentials, all illuminated with warm lighting.

Add £30 to your basket and watch the shipping disappear

Pink embroidered patch spelling 'BUTTERCUP' in playful, bubbly letters.

For skin that’s thirsty, tight, and begging for comfort.

A round container of Butters-Fly Shea Body Butter with a purple label, featuring illustrations of butterflies and grapes, labeled 'Berry Grape-full' with a silver lid.

Butters-Fly Body Butters are rich, creamy, and made for seriously dry skin, the kind that feels tight, looks dull, and refuses to behave.

These are slow-melting, deeply nourishing butters that sink in at their own pace, wrapping skin in comfort and leaving it soft, calm, and very well looked after.

Sweet dessert with lychee, sliced mango, grapes, and whipped cream on a pink tiled surface.

Designed for very dry skin (the stubborn kind)

Perfect for elbows, knees, heels, and rough patches

Rich, buttery texture that melts slowly on contact

Best loved after baths, before bed, or whenever skin feels needy

Decorative paper fruit bowl with mangoes and grapes, and two glasses of juice with striped straws.

Perfect for elbows that never stay smooth, knees that need extra help, and anywhere your skin is craving more than “just moisturiser”.

A jar of buttery body butter labeled 'Berry Grape-full' with purple grapes, lavender flowers, and butterflies around it, placed on a table with a mirror and a book.

Berry Grape-ful - Shea Body Butter

“For skin that’s feeling dry, dramatic, and in need of a cuddle.”

Think of this as your skin’s comfort blanket. Berry Grape-Ful is packed with nourishing shea butter and designed to sink in at its own pace, leaving skin smooth, supple, and properly cared for. Ideal for very dry skin days, chilly evenings, and anyone who loves their moisturising ritual to feel a little bit special.

A purple cluster of grapes with a brown stem, a large green leaf, and a small white and red ceramic pot.

Made for very dry skin, quiet evenings, and taking things slow.

A jar of Mango scented Shea Body Butter labeled 'Butter-Fly' by Willow & Bloom on a windowsill with a slice of mango, a bowl of mango cubes, and a small bouquet of daisies in a white vase; sunlight streams in.

You Had Me At Mango - Shea Body Butter

“When your skin wants moisture and a mood boost.”

When your skin feels dry, dull, or a bit fed up, this one steps in. You Had Me At Mango delivers long-lasting moisture with a slow-melting, buttery texture that gives skin time to drink it all in. The mango scent is soft and mellow, bringing a little sunshine without stealing the show.

A mango-flavored drink in a chalice with a striped straw, served with a mango wedge and a yellow spoon.

Perfect for dry patches, everyday indulgence, and gentle glow-ups.

“Your skin called. It wants one of these.”

Berry Grape-ful — Juicy Shea Body Butter

£10.00

You Had Me At Mango — Scented Shea Body Butter

£10.00

Explore the bloomverse

Hair Styling

Shop Now

Haircare

Set of colorful bath accessories including a gold pump soap dispenser, turquoise towel, yellow sponge, and pink and blue scrub brushes.

Shop Now

Shampoo Bars

A light purple spherical bath bomb on a reflective surface

Shop Now

Body Butters

Shop Now

Sugar Scrubs

A close-up of pink ice cream or sorbet on a white spoon against a black background.

Shop Now

Lip Balms

Close-up of a bowl filled with bright yellow custard or pudding.

Shop Now

Whipped Soaps

A dollop of light blue whipped cream or frosting on a black background.

Coming Soon

Clays &
Pastes

Gray circular object with a spiral design in the center

Shop Now

Home

A glass jar with a cork lid, decorated with a string and a butterfly charm. Inside the jar are pastel-colored sugar pearls and small flower shapes, with a tag that reads 'Almost Blooming'.

Take A Peek

The Whole Blooming Lot

Colorful candy or gel-like objects arranged in a flower shape with a pink spherical center

Shop All Products

The word "MUD" spelled out in block letters designed to resemble cookies, with embossed patterns including a skull, clouds, and swirling designs.

Red wooden butterfly ornament with detailed carved wings and antennae.

A container of Mudz Rough Matter texture paste with a red and gold swirling pattern, floral and skull illustrations, and a silver dragonfly on the label.

Gritty Hold. Dirty Good.

A beige hair comb with five wide teeth, each with dark brown debris attached, floating against a black background.

A round tin of MUDZ by Willow & Bloom Fibre Gum with a decorative dark purple and teal background featuring skulls, roses, and dragonflies. The label indicates it is Thread Lock with shine and hold, in a purple banner with white text.

A container of Mudz Tough Mudder super strong paste, black and white label with skull, roses, butterflies, and hearts, and text indicating hold and shine.

A skull with brown hair styled in a pompadour and wearing black sunglasses.

“Short hair, don’t care. Just clay, paste, and play.”

Round container of MUDZ Willow & Bloom Moulding Cream featuring artistic black, white, and gray floral and skull design with dragonflies and stars.

Round container of MUZ LOCK DOWN thick paste hair product with pink and cream label featuring floral and butterfly designs, a skeleton, cherry, gears, and hearts, branding Willow & Bloom.

A decorative red butterfly with carved details on its wings and body.

Shop MUDZ

“Grip it, shape it, own it.”

Because self-care loves company.

Goldie Luxe — Argan Gold Conditioner

£24.00

Minty Minty Me — Solid Shampoo Bar

£12.50

Strawberry Bea — Strawberry Daiquiri Sugar Scrub

£15.00

Nutty For Lips — Coconut Lip Balm

£6.00

Add £30 to your basket and watch the shipping disappear

Pink embroidered patch that says 'Butterfly' in stylized letters.

For skin that’s thirsty, tight, and begging for comfort.

A purple container of Butterflies-Fly Grape Scented Shea Body Butter with a silver lid, featuring butterfly and grape vine graphics, and labeled with the product's name and scent.

Butters-Fly Body Butters are rich, creamy, and made for seriously dry skin, the kind that feels tight, looks dull, and refuses to behave.

These are slow-melting, deeply nourishing butters that sink in at their own pace, wrapping skin in comfort and leaving it soft, calm, and very well looked after.

An assortment of fresh mango slices, green and purple grapes, and dollops of whipped cream on a pink tiled surface with scattered flower petals and a few decorative sparkles.

A jar of Butter-Fly body butter flavored like mango, with a spoonful of the butter in a pink bowl beside it, surrounded by fluttering butterflies.

Designed for very dry skin (the stubborn kind)

Perfect for elbows, knees, heels, and rough patches

Rich, buttery texture that melts slowly on contact

Best loved after baths, before bed, or whenever skin feels needy

Decorative fruit bowl with mangoes, grapes, and leaves alongside two glasses of juice, one orange and one purple, with striped straws.

Perfect for elbows that never stay smooth, knees that need extra help, and anywhere your skin is craving more than “just moisturiser”.

A jar of purple-colored Shea body butter labeled "Butters-Fly by Willow & Bloom" with scent notes of berry and grape, placed on a beige cloth on a wooden table. Surrounding items include a small bowl of blueberries, a lavender sprig, a mirror, and a closed book in a cozy bedroom setting with purple tones, lavender decor, and butterflies.

Berry Grape-ful - Shea Body Butter

“For skin that’s feeling dry, dramatic, and in need of a cuddle.”

Think of this as your skin’s comfort blanket. Berry Grape-Ful is packed with nourishing shea butter and designed to sink in at its own pace, leaving skin smooth, supple, and properly cared for. Ideal for very dry skin days, chilly evenings, and anyone who loves their moisturising ritual to feel a little bit special.

A bunch of purple grapes, a large green leaf, and a red and white ceramic cup on a white background.

Made for very dry skin, quiet evenings, and taking things slow.

A jar of Sheabody Butter labeled 'Butter-Fly by Willow & Bloom' with a mango scent, placed on a kitchen counter with a plate of cubed mango, a slice of mango, and a potted daisy arrangement; sunlight streams through a window with butterflies floating in the air.

You Had Me At Mango - Shea Body Butter

“When your skin wants moisture and a mood boost.”

When your skin feels dry, dull, or a bit fed up, this one steps in. You Had Me At Mango delivers long-lasting moisture with a slow-melting, buttery texture that gives skin time to drink it all in. The mango scent is soft and mellow, bringing a little sunshine without stealing the show.